The USA Can Finally Raise a Red, White and Blue Wine Glass
Gik Blue, the organic blue wine, reaches the States
It took two years of in-dept research, closely collaborating with several leading technological institutes within the food industry, until this startup launched the 100% organic beverage already known as world’s first blue wine onto the market. A sweet and fresh taste and the vibrant Indigo colour are the main characteristics of Gik Blue, aimed to create an accessible drink for all young people between 21 and 70 years old. Now, people from the US can enjoy the famous blue wine.
After being considered by the editorial team of Time Magazine as “something that everyone should try”, Gik Blue is now available in more than 30 states around the country, and the team ensures that they will “gradually add more to the list”.
Tired of the wine culture they’d been exposed to in Spain, where people care more about what they’ve learned about wine instead of actually enjoying it, their goal is simple: to have people sit and sip. Classified as a chilled, sweet wine with 11% ABV, it’s made from a mixture of both red and white grapes that are turned blue thanks to a technological pigmentation process that combines a pigment of the skin of red grapes and a pigment that comes from a flower.
“We are really thankful for all the interest and support that we are feeling from the US, and that’s why we wanted to launch it there as soon as possible”. And it is no wonder, as they had more than 10.000 pre-orders, around 50.000 bottles, in their site before it became available.
They share their creation through the largest winery in the world: the internet. At https://bluewine.us, you can place an order of three, six or twelve boxes. After their American launch, the product is already available in around 30 countries around the world, including most of Europe, Japan and Singapour.
Innovation from their roots
The young creators of Gik Blue were born in the Basque Country, a small territory in Northern Spain that has a really long tradition of food technology, creativity and innovation; including lots of Michelin Star chefs. “Maybe that why we wanted to innovate in the wine sector too. We were willing to create something different, something creative and unique”, they state.
Gik Blue is made thanks to a technological pigmentation process developed by the R&D team of Gik Live! and the University of the Basque Country. This technique turns the product indigo blue in a totally organic way.
Gik Blue can be paired with whatever you want, but it tastes specially good when combined with music. Pour yourself a big blue wine glass and enjoy our playlists.
Turn the volume up! And invite your neighbours to join so they don’t care 😏